Here's the pitch: Dr. Pepper just got a whole lot smoother with the introduction of the new flavor Dr. Pepper Cherry! The exciting new blend combines the great taste of Dr Pepper with the perfect amount of cherry flavor. It's so amazingly smooth; you have to try it to believe it.
Dr Pepper has searched high and low to find a rock star face to represent the new cola known as Dr. Pepper cherry! Their choice? KISS frontman Gene Simmons of course! Simmons will introduce the new Dr. Pepper Cherry and even take a swig of the cola, just to show everyone he's cool with it. Simmons, who founded the legendary rock band KISS more than 35 years ago, will star in a new commercial as "Dr. Love", letting fans know that Dr. Pepper Cherry has just a KISS of cherry flavor, making it amazingly smooth! Nick Simmons, Gene's son, will also star in the commercial. (See photo below.)
The new commercial featuring "Dr. Love" launches on March 30, 2009 on network and cable television. Dr Pepper Cherry will also hit the streets this summer, sampling more than one million cans. Dr Pepper Cherry is now available nationwide in both regular and diet....EXCITING!